Full-Service Digital Marketing

Branding

Brand Identity Packages

What is Brand Identity?

An identity is a brand’s set of visual elements.

The tangible elements you can see when a company communicates with you comprise its identity design:
Logo, colors, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
A brand style guide documents a brand’s evolving identity.

An example of a Brand Style Guide given to clients

An example of a Brand Style Guide given to clients

 
 

Logo Creation

A logo is a mark that represents a company.

Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier. We offer logo creation as part of a package or a la carte.

 

What do Identity Designers do?

We help you tell the story of your brand.

Identity designers set the direction for the visual elements that make up your brand—your logo, color palette, typography, stationery, website, and future collateral. These should be unique to your company and help illustrate your brand. We can influence the public’s perception of you by creating an appropriate look and feel.

 

The Brand Identity Design Process from Start to Finish

 Whether you need a logo or a more comprehensive system, our identity design process works the same way. 

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Proposal

After you contact us about your identity design project, we’ll determine the scope and timeline. We’ll send you a proposal and contract with terms. Once approved, to begin a project a standard 50% deposit is required. The remainder is due when the work is completed. If another payment plan is more suitable, we can discuss options.

Discovery

Research is the most important step in the brand identity design process—we can’t design a logo or the look and feel of your brand without a road map, and in this step, we’ll create one. We will provide a questionnaire to help you clarify the unique attributes of your brand. It’s sort of like a personality test for your company. We’re interested in your goals and objectives, your company’s capabilities and values, who your target market is, where you’re currently positioned, and where you want to take the brand in the future.

Concept Development

Here’s where ideas come to life. We will work up several creative options for you—smart solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the identity design process.

Refinement

From among the concepts presented, you’ll choose the best idea to focus on. Then we’ll refine it through a few iterations until it’s just right.

Launch

When you’ve approved the designs, we create the final artwork files and deliver them to you and/or your print vendor. If needed, we contact printers for quotes and manage the printing process for you. If your identity design project includes a website, we’ll hit publish and make it live. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, color palette, photography style, icons, patterns, and more— will be captured and described in this document so you’ll have a handy reference to keep you on brand going forward.

 

Identity Package Pricing

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Basic Logo Package

  • Brand research

  • Logo and files with JPG, EPS, PDF, etc., full color and black white, horizontal and vertical versions.

  • Style Sheet (Pantone colors and font guidelines)

*we can also create a letterhead and envelope combo with business cards (one-sided or two-sided) for an additional cost.
*Brand Style Guide can be purchased separate.

 
 
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Standard Digital Package

  • Brand research

  • Logo and it’s files in JPG, EPS, PDF, etc., full color and black white, horizontal and vertical versions.

  • Style Sheet (Pantone Colors and Font Guidelines)

  • Business cards (one-sided or two-sided) for up to five team members.

  • Brand Style Guide

    • Elements include logo usage, primary color palette, secondary color palette, typography selection, photo or illustration style, graphic lines or shapes, a custom pattern, or other elements unique to your brand.

 
 
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Ultimate Digital Package

  • Brand research

  • Brand Audit (optional)

    • a more detailed discussion with our Brand Strategist to discuss how to achieve a brand refresh. *good for seasoned companies looking for a change.

  • Logo and files with JPG, EPS, PDF, etc., Full Color and Black White, Horizontal and Vertical versions.

  • Style Sheet (Pantone Colors and Font Guidelines)

  • Brand Style Guide

    • Elements include logo usage, primary color palette, secondary color palette, typography selection, photo or illustration style, graphic lines or shapes, a custom pattern, or other elements unique to your brand.

  • Business cards for up to five team members and letterhead and envelope design.

  • Basic website

    • A website customized to match your unique brand, with up to 6 pages of content entered for you. Cost of hosting and domain name registration not included. Client (or Icon Media) will supply the copy.

  • Social media profile

    • Profile image and cover banner for up to three social media platforms, ready for you to upload.

 

 

Learn More About Our Other Services

 

Note: as with any of our full-service marketing services, you can always choose an A La Carte option to suite your business needs.

More pieces can be added to any brand identity pricing package if needed. For example, letterhead (traditional printed version or a Microsoft Word file), envelope, stickers, a brochure, signage, etc. We can develop a look and feel for your first pieces of collateral, setting the direction of your brand. 

For many clients, a good solution is dividing a project into two or more phases. Phase 1 might be the basic brand identity components in the packages above, and Phase 2 might be the application of the brand elements to additional pieces.